Many websites today use WordPress with WooCommerce as their eCommerce platform of choice. One compelling reason behind this is its robust ecosystem of plugins. These allow you to enhance your eCommerce website quickly and effortlessly.
Rather than having access to too few plugins, WooCommerce site owners face a different challenge. There are thousands of WooCommerce plugins, and finding the right one for your needs can be daunting.
If you need a helping hand, here are some of the best WooCommerce plugins I've come across. I've created a handy table of contents so you can skip ahead to one of the eCommerce plugins you're interested in:
1. WooCommerce PDF Invoices & Packing Slips
WooCommerce PDF Invoices & Packing Slips is a must-have for any shop manager that wants to take his business to the next level. This plugin is ideal for those who send their products and invoices by email to their customers. Instead of manually creating the invoices, the plugin generates PDF versions and attaches them to order confirmation emails.
The plugin is easy to use, with the ability to create multiple templates you can apply to any product or group of products. The templates are in HTML and CSS, so you can easily style them to your needs.
2. Mailchimp for WooCommerce
This official Mailchimp for WooCommerce integration will sync customer details with your Mailchimp account. The synchronization allows you to quickly create targeted campaigns and reach out to them when they're most ready to engage.
The plugin features a simple setup wizard to get you started quickly, one-click integration with MailChimp's API, and an intuitive user interface that lets you configure e-mails and newsletters based on their status in the MailChimp system.
3. MailPoet
Email marketing is one of the best ways to reach potential customers and make more money. But what if you could build, send, manage, and grow your email marketing campaigns from your WordPress dashboard? That's what MailPoet can help you do.
It's easy to use and boasts several compelling features. Examples include adding an email subscription box to any product page, various types of signup forms, and confirmation links embedded in emails.
4. HubSpot
HubSpot is an inbound marketing platform that helps companies attract visitors, convert leads, and close customers. Its versatility makes it suitable for a broad audience, from small businesses to large enterprises.
The HubSpot plugin combines all three main areas the brand covers. That includes HubSpot CRM, HubSpot Sales, and HubSpot Marketing. The HubSpot API lets you use the power of HubSpot to automate and extend your marketing processes.
5. Product Feed PRO for WooCommerce
Product Feed PRO for WooCommerce is a premium extension of the free product feed plugin. You can create different product feeds with multiple variations, each of which has different attributes and options.
If a customer buys a product on your website, Product Feed PRO will automatically create an order in your shop's backend, allowing you to fulfill orders directly from the feed. You can also submit product feeds to other marketplaces like Amazon and eBay.
6. Advanced Woo Search
Advanced Woo Search is a powerful tool that allows you to perform complex searches on your WooCommerce store. Advanced Woo Search can filter results in many ways, such as by date range, slug, category, and more.
The plugin is also intelligent enough to help you filter common problems like plurals, synonyms, and stop word exclusions. Despite this, Advanced Woo Search remains lightweight and won't affect your WooCommerce site's performance.
7. WPC Smart Compare for WooCommerce
WPC Smart Compare is a free add-on for the popular WooCommerce eCommerce plugin. It allows you to create product comparison tables on your website, where users can visually compare products side-by-side to help them make better purchasing decisions.
You can easily display your products in a responsive layout and create an excellent comparison page for your store. The plugin also supports various formats like grid layout, tiled layout, list layout, slider, and carousel sliders.
8. Discount Rules for WooCommerce
Discount Rules for WooCommerce is a powerful, easy-to-use, and extendable plugin. It enables you to set up different rules for price adjustments based on customer groups, product attributes, and other conditions.
Discount Rules for WooCommerce offers you a wide range of possible discounts: percentage discount, fixed price discount, or product mix discount. You can also define a minimum order amount and set up different conditions (such as minimum quantity) to get the discount.
9. Advanced Coupons for WooCommerce
Advanced Coupons for WooCommerce allows you to create coupons with conditions such as date range, minimum order amount, product quantity, and more. You can also control how many times each coupon can be used and limit how many people can use each coupon at once.
One exciting feature is coupon customization based on customer behavior. For example, you can set up discounts based on how much someone spends or how many items they purchase. At crucial moments this can help you upsell effectively.
10. Customer Reviews for WooCommerce
Customer reviews are a great way to increase trust and credibility. One study found that 74% of customers read online reviews before buying, making them a vital tool in increasing sales. With Customer Reviews for WooCommerce, you can easily add this feature to your store.
The plugin comes with high localization support and works in over 40 languages. There is also an option for the plugin to work with an external review verification service as added assurance to your customers.
11. YITH WooCommerce Wishlist
The YITH WooCommerce Wishlist allows customers to create a wish list of products. The plugin uses AJAX to add products to the wishlist and works with any theme. Wishlists are also more user-friendly since they feature responsive designs.
YITH WooCommerce Wishlist offers an advanced filtering system, so you can easily find the product you seek. It will enable customers to save multiple lists, share them with friends and family, or purchase from them directly.
12. WooCommerce Checkout & Funnel Builder by CartFlows
WooCommerce Checkout & Funnel Builder by CartFlows is a plugin that lets you create and customize checkout pages with easy-to-use tools. For example, your checkout page can sport various sections like customer information, billing, and shopping information.
It also provides multiple enhancements over the standard WooCommerce checkout feature. There's an express checkout option, multiple layout formats, real-time email validation, and even address autocomplete.
13. WooCommerce Cart Abandonment Recovery
The WooCommerce Cart Abandonment Recovery plugin is a simple yet effective tool to help you recover lost sales. It works by sending an automated email to customers who have abandoned their carts.
The email includes a coupon code to encourage them to complete their purchase. You can also customize parameters for the email, like setting it to send after X number of days. The plugin integrates with the WooCommerce abandonment recovery system and uses the same templates for abandoned cart emails.
14. Payment Plugins for Stripe
Payments are the lifeblood of any WooCommerce store. Among payment gateways, Stipe occupies a strong position. You can easily use Stripe for your payment needs by adding the Payment Plugins for Stripe to your store.
This single plugin lets you accept major credit cards, ACH, and wallets like Google Pay and Apple Pay. Users who've tried it rave about the excellence in functionality and customer support – two very essential areas for payment plugins.
15. WooCommerce Multilingual & Multicurrency with WPML
To address the needs of a wider audience, you need WooCommerce Multilingual & Multicurrency with WPML. It helps translate all the text on your WordPress site, including product names, descriptions, tags, titles, short descriptions, categories, and attributes.
My favorite part of this plugin is that it allows changing the currency of existing orders after placement. That way, customers don't see their order total in a different currency than they might expect.
16. Checkout Field Editor (Checkout Manager) for WooCommerce
Checkout Field Editor (Checkout Manager) is a powerful plugin that allows you to manage the checkout fields in WooCommerce. The plugin will enable you to add, edit, remove or reorder your WooCommerce checkout fields.
It also comes with a one-click import/export feature so you can easily migrate your checkout settings from one store to another. You can also add coupons during the checkout process without going into your store's backend.
17. Advanced Shipment Tracking for WooCommerce
Advanced Shipment Tracking for WooCommerce is a plugin that allows you to show tracking information and status of orders, send notifications to customers, create shipment groups, manage returns and refunds, and more.
The plugin features a simple yet powerful interface that allows you to quickly add new shipments and set tracking information for each one — including transporters, carriers, shipment groups, weights, and dimensions. You can also print your shipping labels directly from WooCommerce.
How to Choose the Best WooCommerce Plugins
WooCommerce plugins can enhance your store in many ways. However, choosing the right one can take some skill. Here are some tips that will help you choose the best WooCommerce plugins;
- Consider Your Needs – Before searching for WooCommerce plugins, consider your needs. What do you need from these plugins? Do you want them for product page customization or other features?
- Know What the Plugin Does – Doing some research on the plugin you like can save time and frustration later on. For example, if all you need is a simple product carousel on your home page, then there's no point in looking at carousels that offer additional features like mega menus or video support.
- Check Reviews and Testimonials – Another way to find out which WooCommerce plugins are worth considering is by reading reviews and testimonials online. Users even share reviews and comments on the WordPress and WooCommerce plugin sections.
- Anticipate Cost – Many WooCommerce plugins follow a freemium model that starts at no cost. Consider if you need the more advanced features to calculate the potential cost you may add to your overhead.
- Compatibility – Some developers seldom update their plugins. In cases like this, compatibility issues may arise since WordPress is frequently updated. Consider finding an alternative if too much time has elapsed since the last plugin update.
- Ease-of-use – Some plugins require proper technical knowledge, while others are intuitive. There won't be a problem with adequate documentation and support. However, smaller developers sometimes cut corners in these areas, frustrating users.
Final Thoughts on Best WooCommerce Plugins
Plugins can be a great way to enhance your WooCommerce site. However, remember that it's essential to know your needs before selecting and installing your plugins. Running too few may leave you behind the competition, but too many and your site will turn into a resource hog.
The WooCommece plugins above showcase some of the most powerful (and useful) I've encountered. Take the time to review them to see if they meet your needs.
